DiceWise™ - Startup Growth Formula


Your response please

Fill in the blanks: "If I only got ______ (fill in the problem) fixed in the business I'm in, then I would be in the Top 3 Brands with my business. I have not been able to get ______ (fill in the problem) fixed until now, because silently I must admit to myself that I ____________ (fill in reason you tell yourself why you haven't fixed the problem)."

Mail your answers to info [at] dicewise (dot) com.

Please include your name and your profession/business.

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Book Index

  1. Introduction

    • How this book was invented
    • Who am I, where do I come from, and why you should read this
    • What you will learn and how to best learn and apply it
    • Chapter introduction
  2. Part I: The Idea

    1. Customer Centric

      • What they say vs what they do
      • Collecting buying signals
      • Attitude of your team: helping customers
      • Phases
    2. Lean Startup

      • Start small
      • Test early
      • Evaluate continuously
      • Iterate rapidly
      • Stacking & reusing (build upon earlier success)
      • Systemize / automate (systems thinking)
    3. Marketing Mix

      • Offline and online
      • Digital Era
      • Omnichannel
      • Brand and brand identity
    4. Life Cycles & Consumer Journeys

      • Customers
      • Journeys
      • Experiences (emotions)
      • Initiating events
      • Demographics
      • Profiling
      • Funnels vs timelines
    5. Probability & Statistics

      • Probability
      • Linear regression
      • Correlations
      • Significance
  3. Part II: The Execution

    1. (Big) Data Model & Programs

      • events (facts)
      • listeners (scripts)
      • customer database (clients)
      • master data management
      • data transfer methods
      • apiís and real time communication
    2. Analysis

      • start with a business problem (donít analyze for just analyzing)
      • flow and path analysis (within the customer journey)
      • chaid
      • decision tree
      • like for like
      • breakdown
      • rates / differentials
      • counting and comparing
    3. Modeling & Forecasting

      • propensity to buy
      • incremental response
      • next best action
      • customer journey flow
      • capacity planning
    4. Campaigns (Database Marketing)

      • from big bursts to always on
      • the campaign
      • the business case
      • the offer (products)
      • the message/communication
      • the channels
      • the response devices
      • initiating a dialogue instead of a one-shot
      • when to send (trigger based marketing)
      • viral marketing, nps, like & share ability
    5. Selecting & Targeting

      • who to select
      • who to target
      • how to retarget
      • timing
    6. Channels & Communication

      • post mail
      • email
      • support ticket systems / internal communication channels
      • social media
      • tv
      • print
      • events
    7. Response eliciting

      • gamification
      • rewards and punish (propulsity systems)
      • limited offer
      • seducing
      • bonding
      • the bigger treat
      • high status value (scarcity, exclusivity)
    8. Conversion, Attribution & Metrics

      • kpiís
      • conversion measurement
      • creating traction / flow
      • checkpoint/waypoints
      • attribution modeling
      • end2end tracking
      • identification
      • measuring involvement: frequency, intensity, business worth
      • last click count sucks, alternative attribution models (lineair, gradient)
    9. Lead Generation

      • prospecting
      • lead lists
      • follow up
      • management
    10. Keeping customers

      • buy reasons
      • product development: watch for customer signals
      • service excellence
      • churn reasons
      • competitors: good marketing campaign, lost to competitor ? check product offer & brand identity
  4. Part III: The Mastery

    1. Systemize / Automate

      • business rules
      • band and boundaries
      • departments
    2. Monitoring (BI)

      • data quality
      • data quantity
      • risks & opportunities signalation
      • remaining opportunity costs (marginal costs vs expenses)
      • accessibility for managers: summary, red flags, green traffic lights
      • what to start? What to stop? What to keep?
    3. Education

      • how to have your team understand dicewise
      • how every team member contributes
      • presenting + teaching others
      • asking the right questions, stimulating self direction, take responsibility
      • fun games to try out with your team
      • address failures, hackathon problems, reward and celebrate success
      • suggested reading
  5. Questions?

    • how to contact me (via dicewise.com)
    • visit the expert forum
    • acknowlegdements
    • thanks for your time and interest!

Your response please

Fill in the blanks: "If I only got ______ (fill in the problem) fixed in the business I'm in, then I would be in the Top 3 Brands with my business. I have not been able to get ______ (fill in the problem) fixed until now, because silently I must admit to myself that I ____________ (fill in reason you tell yourself why you haven't fixed the problem)."

Mail your answers to info [at] dicewise (dot) com.

Please include your name and your profession/business.

Back to main story


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Disclaimer: Remember, you are and always will be responsible for your own successes and mistakes.